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RETAIL ADVERTISING
Retail Brand Advertising opportunity
in our Newlands and Kloof Street stores
Information
Brand building and awareness
This great concept in brand building and awareness is available to a select few organisations with whom Wine Concepts does business. In today’s competitive market any additional brand awareness counts towards getting your product selected over another.
At Wine Concepts we have the opportunity to offer suppliers the chance to expose their brand to our captive market. Our market is loyal, interested, wealthy, intelligent and receptive. Our shops are frequented by both local and overseas clients. The ability to influence their purchase is a powerful marketing tool.
CONCEPT
We have limited signage space and floor/ barrel space in our shops.
The signage space is above the wine shelves and on our fridges. These unique positions in the shop are very focal, well lit and suited to brand awareness. Each supplier will be able to apply their own design within the space provided.
The sign boards fit into the slot provided above our shelving units and are 1200mm by 400mm in size on 18mm supawood board. Signage design and production is for advertisers account.
The space is very limited, so the impact of the signage and floor space is maximised. All signage and or floor space display would need to be approved by Wine Concepts prior to installation. The space is let out on a monthly basis and is available for any period the supplier wants.
WHAT DO YOU GET OUT OF IT?
Wine Concepts will undertake to list the advertisers product range (maximum of 8 products) of the brand advertised.
Further the advertiser will be guaranteed the middle/top eye-level shelf position for their products. This is the most powerful position on the shelves. Added to the above the advertising wineries will be afforded preference in the following
- Promoting their product in-store at our weekly wine sales promotion programme via our website and social media platforms (facebook, twitter and Instagram).
- Their wineries website link from our monthly newsletter to over 5000 subscribers
- Consideration for wines supplied to our corporate accounts
- Consideration for wine lists commissioned to Wine Concepts
- Consideration for listing on Wine Concepts Online (WCOL)
- Brand participation on our website (see associate wineries on website)
- Consideration for listing on the UberEats and Orders In app. We are the preferred wine supplier’s for the Southern Suburbs and Cape Town precinct. Our entity will supply a small range of wines on the App predominantly from our retail branding partners. This list will change/be updated every 4-6 weeks.
- Consideration for the Legacy Lifestyle Wine Choice of the month which will always be from a Retail Branding Partner