Established in 1996, Wine Concepts has evolved into a customer focused boutique wine company. The Wine Concepts partners all share a passion for wine which culminated in their first retail store in Cape Towns’ famous Castle of Good Hope in 1998. Since then the business occupies premises in Newlands, Cape Town and has a franchise store in Kloof Street, Cape Town. Our professional team have a combined knowledge and experience of many years in the South African wine industry.
Wine Concepts concentrates on discovering wines that not only deliver quality but value too. We particularly seek those examples that are handcrafted, iconic, everyday and personal. As such we have a varied selection from famous South African stalwarts to little undiscovered garagiste examples, in short a wine for everyone no matter what the budget.
Our staff are well trained and enthusiastic in what they do, so you will be assured of a great wine buying experience, whether you are topping up your cellar, buying a gift for a friend or exporting your wine to any destination in the world.


Hartenberg’s flagship white. Creamy, complex, and bursting with aromas of citrus. Long lingering flavours with gentle oak finish.



